New entrepreneurs that are looking to start up a business usually find themselves seeking to get financial help from investors.
Although their offer to themselves may seem like it’s something that’s for sure to get at least one investor interested, you would still need to do a good presentation to convince them.
Remember, what you sells matter but how you sell it matters even more.
So here are a few tips you can take if you’re someone seeking financing from investors.
Is there a connection?
One thing is that very important is to choose an investor that somewhat specializes with your offer.
Show your investors that you know about whom they are, it will do good towards you. For example, going to an investor that usually invests in mobile apps, might be interested about a watch that can fly and take pictures. Get what I’m saying?
Either stand out, or stand down!
Also, try to make your offer seem meaningful. Be sure to show and tell your investor prospects just how big your business can be. You got to have your whole market game plan down.
Please, no emails!
If you’re thinking about sending them an email about your business ideal, then I got one word of advice for you, DON’T. Investors are busy and do get a ton of emails of people that’s wanting the same thing as you! It’s best to get referred from someone that the investor knows.
Read all of this?! No, thank you!
When you do get an investor interested in what you have to say, do not give them a 100 page business plan book, not even a 50 page book. They do not the time to read all of that, so it’s important to keep it short, usually no more than 4 pages.
There’s no “I” in team
One thing that I have also noticed when presenting to investors, is that they would like if more than one person speak at the pitch meeting, I believe that they just want to make sure that the whole team is as smart and good like the person that’s speaking.
Practice makes perfect!
It’s good to practice to friends or family before presenting to an investor because they will ask you a lot of questions that they expect for you to have good answers to. Make sure that you tell him the problem that your business solves, or else, your whole presentation will be pointless.
Let’s be real with cost!
Plus, always give realistic business growth expectations. For example, saying that in the next 3 years you plan to have your business worth up to 300 million dollars sounds a little far-fetch, and will most likely cost you your declines from investors.
Don’t be sloppy!
Make sure your PowerPoint is short, nice, and pays attention to detail. Boring and long presentations with typo mistakes will most likely lead to being declined. Please, for the love of God, don’t ask for crazy amount of valuations if you’re just started your business a few weeks ago.
Where’s the trust?!
Investors are not very fund of being asked to sign a non-disclosure agreement, to the point that they made policies about it now.
So how are we going to make this happen?
You got to have a coherent marketing strategy.
Investors want to know how you plan on selling your products or service to the public. It’s also good to show any credentials or early customers that you may have gotten. Make sure you inform your potential investors where they finances will be going to.
So, there you have it; A few tips that can do you well when presenting to investors.
Always remember, that practice makes perfect.
You should do just fine.
I hope this helped you get a better understanding on how to present to investors.